Imagine being part of a group of sports men that want to rank high in the local golf tournament. Designing, building and maintaining a website is much the same. When you first start you don’t know how to hold the golf club in your hand, how to stand, let alone how to get the ball off the ground in a straight line. Swing after swing you grow your experience and eventually you manage a game or two. You golf handicap starts to decrease as your game improves.
“I regard golf as an expensive way of playing marbles.” ~ G.K. Chesterton
A website is the same. You may assume your customer or client is looking for something just because that is the something you have on offer. You assume your customer will enjoy the websites colour scheme you have selected or the images you using. You may assume you can get this new website off the ground and in the direction you want.
Just like with the golf ball your website never goes in the right direction without lots of practice and trial runs. Luckily for you the decision to use a designer and developer most of the stress is lifted and the same for your golf ball. By getting a marketing specialist you can start driving in the right direction.
Your professional developer knows about the slicing and dicing of the website and is capable to develop a sellable brand, which in turn sells your products or services. You can now say your website handicap is an 18. All golfers know what is best, to attain that scratch handicap, which is less than one. (You can Google handicap and golf if you need more descriptive insights.)
The more time you spend playing golf the better you become. The more attention you give to your website the better it becomes. Changing it up a bit, especially the photos and content will go a long way to attractive the correct viewer. Developing a website isn’t just about building a site that is available for the world to stumble upon.
You spend many hours developing the perfect product or service for your brand and display it on your website, which brings your handicap coming closer and closer to the magical one. Let’s pretend you perfect your website and have the perfect combination between colours and format, between images and text, the perfect ratio that terns every visitor into a sale, is your website finally finished?
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You know how when you lose someone you are told that time heals all wounds; well this is also true with websites – just not in a good way. What about times makes us heal. We start to forget! The hurt fades into only memories. That’s the way of your website as well; it becomes a memory, soon forgotten.
The moment you stop playing golf you stop learning. The moment you stop paying attention to the needs of the visitors to your website; the website stops growing. Within a short period of time attention will be lost and so will your viewer. Time will have healed them.
If you want to always keep your website relevant and up to date you have to keep paying attention to it. Take for instance an article you read 10 years ago, it’s out dated and old fashioned. The internet is much faster. It can take weeks or months and not years to be out of date or old fashioned.
For your website to be relevant and offer the latest in products and services with the latest technologies you have to keep the content on your website up to date.