What do you look for in a website?
As A Buyer (Part 2)
Some people may be of the opinion that a ‘seller’ and a buyer WANT and NEED the same thing. It is my experience that while they may in a small way align but on a whole it is completely different. A seller wants to see the biggest items to make the biggest profits but the buyer wants the biggest products for the smallest prices.
“Don’t believe everything you read on the internet. First check the source of it and the motive behind why it was published.”
What is the prime motive for browsing the internet?
There are several main reasons or objectives for someone to spend time on the internet surfing around from one site to another.
Let briefly break down the reasons into three main categories:
- looking for a product or service;
- have time to waste so they casually browse whatever comes along;
- social media.
1. Looking for a product or service:
When it comes to the subject of looking for something specific on the internet there are many roads we can go down. If you and the family are wanting a holiday then most likely will NEED accommodation and in turn search for it. You might Google search a hotel or B&B (bed and breakfast), search for transport, travel routes or activities to do. You might just find it easier and for peace of mind contact a travel agent and let them sort everything out for you.
If you going on a date you might WANT to search for a seafood restaurant in a particular area, see what’s on the menu, how much it cost, what are their operating times, you need to pay for corkage, how do I get there and maybe there might be a dress code, maybe you need to call them so that you don’t get lost in transit and or NEED to make a reservation.
If you a DIY kind of person and WANT to Google search or a YouTube for websites related to your DIY or maybe video clips. If your DIY is to fix or refurbish a car, you will need to know who might have the parts, what all do I NEED to know or buy to be able to do the job or is there a special way I NEED to remove or replace the new part.
Maybe you going for a job interview, you might WANT to do some research on the person interviewing you, the proposed company you wish to work for, how much is their yearly turnover, what are their services or products or are they listed on the stock exchange, or even if they have been in the news for criminal offenses. The research you do helps you decide if you really want to work for the company.
There are many reasons for a buyer to search around on the internet. These can include searching for specific instructions or for specific parts\clothes, a diet, the weather and so on. No matter if they NEED information or an actual product, the buyer always NEED the truth from the sellers.
2. Have time to waste so they casually browse whatever comes along:
For those that have the time to waste simply just jump around from one link to another; these types of people are the hardest buyers to please. They have very little reason to stay on your website or to believe that you the seller can provide the service or product or article you have on offer. They may not be interested in hordes of information or flashing adverts.
Their intent is to just keep bouncing around till something catches their eye, something that can make them smile or something to read to learn something new. That something can be many things. It all depends on their interests, hobbies, gender and mood of the day. A properly placed header saying ‘special’ or ‘free’ can do the trick.
3. Social media platforms:
Most people’s favourite reason for being on the internet is social media and many of them don’t connect through an internet browser, they use the mobile app. It is reported that some people spend up to five hours a day on social media. With all that exposure to other user’s lives and to advertisements if can be difficult to grow a relationship and develop trust at a glance. To attract such ones something needs to be stirred up in them, a desire for more, interaction with friends or colleague’s, fun times ahead.
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To sum it all up:
While examining the many reasons for ‘surfing’ the internet we have to realise that there is a difference between the NEED and the WANT. They NEED to find information to repair their car, they NEED to get directions to the hospital … the WANT to chat to their friends, they WANT to post pictures or tag themselves in one, the WANT to tell the world what’s on their mind and what they doing or did, even if no one cares or is listening.
The NEED buyers are the easiest to please. As long as you have what they NEED you can keep them captivated, even with a mediocre website. The I WANT client might or might not have the money or needed interest necessary for you to have the ability to keep them on your website or coming back for more. It is up to you and the web designer and web developer to create a ‘stopping block’ to keep the WANT and even maybe turn them into a NEED and best of all to share it on their own social media platforms for others to visit as well.
In my experience people have little trust in the internet and the hordes of information it carries. I have heard many people say you can’t trust what you read on the internet as there are many promises but little delivery. Just because I read in on the internet it doesn’t miraculously mean it true. I the buyer NEED to feel informed and not lied to. A website that has just one non-truth or miss-direction can lose the buyer forever because of a complete mistrust that can develop. There are only seconds of viewing to captivate the buyer before they decide to either leave or stay. It is said that most Americans expect a website to open within 2 seconds otherwise they not interested and leave while in many counties the internet service is bad and even a 2 second website can take 10 seconds.
So before deciding on a design for a website you need to ask yourself ‘why would someone really NEED to visit and stay on my website?’ Create answers for all the questions that could be asked. While people tend to enjoy images do not forget to supplement them with clear informative knowledge. Humor and education are the most effective resources to ensure trustworthiness and appropriate. If what you are saying is of your opinion and not a fact then say so. Don’t be a know-it-all unless you really do know it all. Be relaxed in your style of writing. Be interesting and helpful to the buyer.
You NEED to remember, the buyer can’t fail on a website, only you the seller can.