The ABOUT US or MEET THE TEAM page is very important. This is your primary connection point to your visitor which are your prospective customers. You need to make this page only 30% about yourself and your company and 70% about why your customer should spend their time and money on you\your service\your products.
This is the page which you build confidence in your visitor and their ability to shop with you or use your services and products.
This is where you invite your customers to i.e. see your specials, subscribe for the news letter etc.